At the recent AJOP convention The Shmuz was chosen to receive the coveted award of the "Best of the Best in Jewish Outreach." The Shmuz was selected to receive this award for outstanding work in producing, marketing and running effective outreach programming.
In attendance at the three day convention, were over 500 Kiruv professionals from around the world. The Shmuz was showcased as an example of effective, innovative teaching and marketing strategies. Rabbi Shafier and Yechiel manned a booth that highlighted some of the Shmuz marketing materials including the graphic flyers, car magnets, key chains, Shmuz pods…In addition a full screen projection showed theShmuz.com in operation. It is clear that the Shmuz has created a “buzz” in the Kiruv world, based on the sheer number of professionals from around the globe who made comments akin to “Yeah, I heard about the Shmuz.”
The last day of the convention Rabbi Shafier made a presentation about the work of TBT, and the focus of the Shmuz and TheShmuz.com
In addition to showing others organizations what the Shmuz has accomplished, Rabbi Shafier got a chance to meet with many other professionals to gain insight and advise for new initiatives and strategies for both the Shmuz as well as TBT’s future growth. |
